The Malibu Racquet Club

The brief was to create a visual identity embodying the distinguished membership-based Malibu Racquet Club situated in the oceanside hills of Malibu, California.

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Our response was a light-hearted, friendly and eye-catching brand with a clean graphic approach and a crisp attitude to reflect the informality and personality of the new Burleigh Heads cocktail bar and raw menu haunt, serving both locals and visitors.

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The brandmark reflects the agave plant, palm, and racquet through a combination of shapes to create the playful, geometric paddle-shaped icon. The brand’s simplicity is complemented by a colour palette that captures the arid tones of the Mexican landscape through to the hard-surfaced outdoor courts.

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With its nostalgic charm and modern undertones, the visual identity conjures up layers of theming and additional narrative in the bar as it features tennis court-inspired menus, coasters, brass ice stamps, uniforms and embroidered reservation sweat towels crafted using carefully selected materials — game, set and match.

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Welcome to the club.